What is the price of the Letv smart TV?

The most interesting thing about this year's 618 is not the results of the various TV companies, but the price reduction of Letv smart TVS is beyond the reach of other friendly companies. It is reported that from May 27, Letv mall official weibo has frequent promotion information, Letv TV has the highest straight down 1000 yuan, Cheap nfl jerseys china, also called the promotion "the greatest strength ever". And in contrast, before Letv has launched two rounds of price, one is in November last year, one is at the end of February, the surface is affected by upstream panel prices, it is deeply into the swirl of shortage of funds, single TV ecological increasing subsidies hardware lines, to increase added cash flow. The price of smart TV in more than half a year has seen the price of smart TV in two liters, which can be seen through the fracture of the capital chain, and the problem of improper management of management in Letv. This crazy price reduction is an urgent need to make up for the huge funding gap.

At the same time, we have to think about how much damage this year's negative news about Letv has done to its brand value. How many consumers will pay the price even if they hold the flag down? Letv foray into color television market, I believe, in the early by negative quickly occupied the market marketing strategy, achieved sales soared, this is understandable, but now under the consumption upgrade tide sweeping, consumer consumption is passionate about quality, price is no longer the only factor they consider buying, so Letv this price should not bring the tremendous growth in the sales. The sales growth of the price war is only temporary, and the color TV industry finally has to improve its product value through technology upgrading and product update iteration to drive sales volume and profit. In addition, Letv capital chain rupture make it proud, has also appeared in the content of the many new content or sports content cannot Letv video on see, cheap snapbacks, and how many users will pay for the content of the Letv? So it would be no longer effective to subsidise the benefit of the latter, and Letv's return to the start-up world would be a tough one.